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The agenda-setting theory explains how media can shape public perception and priorities by selecting and emphasizing certain topics. Initially developed in the US Presidential Election of 1968, it suggests that the media have control over what stories are included and how they are presented. This theory is relevant to various fields such as politics, business news, and public relations, as it highlights the role of the media in setting the agenda for public discourse. At its core, agenda setting is about the media's ability to influence not only what people think about, but also how they think about it.
The concept of agenda setting refers to the ability of the media to influence what issues are important through the selection and emphasis of certain topics. This theory highlights the role of the media in shaping public perception and priorities, influencing what people think about and how they think about it.
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