Subliminal messages have been proven to be effective in influencing decisions and choices by integrating into the unconscious mind. A new study suggests that subliminal images can alter brain activity. These messages, which are only perceived by the subconscious mind, can reprogram thoughts and behaviors. Although some argue that there is no concrete scientific evidence to support their effectiveness, there are well-documented psychological reasons that may explain their perceived effectiveness. Studies have shown that the subconscious mind is the main driver of our actions and thoughts, leading to a growing body of research on the subject.