As of 2024, Heineken's latest slogan seems to revolve around the concept that the enjoyment of beer lies not just in the drink itself but in the experience of sharing it with others. The sentiment captured is that "the best part about having a beer is the people," a theme that has been integrated into their current advertising campaigns.

One prominent campaign is titled "The First Ahhh!", which emphasizes the refreshing sensation of taking the first sip of a cold beer, highlighting the social and emotional aspects of enjoying a drink with friends. This campaign has been launched across 75 global markets and is supported by various promotional activities including out-of-home advertising, packaging updates, public relations, and social media efforts.

In addition, Heineken has introduced an emotive advertisement that suggests you can "forget about the beer" and focus on the good times created with friends and loved ones. This message underscores the idea that the experience surrounding drinking beer is what truly matters.

For more details, you can check the following links:

• Heineken says you can forget about the beer
• Heineken Connections | Campaigns
• Heineken captures that first sip feeling
• Heineken acknowledges the best part is not the beer
• Heineken's best part about having beers isn't the beers
• Welcome to the world of Heineken
• Heineken goes global with 'First Ahhh'

In conclusion, Heineken's current slogan and messaging focus on the enjoyment derived from social interactions over beer rather than the beer itself.

Sources

Heineken® says you can forget about the beerHeineken® Connections | Campaigns | Heineken.comHeineken captures that first sip feeling in new global campaignOn International Beer Day, Heineken® says you can forget about the ...Heineken says the best thing about having beers isn't the beersWelcome to the world of Heineken® | Heineken.comHeineken goes global with 'First Ahhh' - More About Advertising

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